Shot on location in Arizona by photographer Koto Bolofo and stylist Tony Irvine, the fall campaign embodies an effortless spirit of adventure, courage, individualism and freedom.
The Frye Company celebrates its authentic heritage styles and Americana music roots with its fall 2018 campaign “The Original. The Authentic. The Only.”, featuring acclaimed Nashville singer-songwriter Margo Price and rising rock-country star Lukas Nelson.
My role on this shoot was to art direct the still life photography and oversee the video art direction.
CREDITS:
ROLE: Art Direction of still life/behind the scenes photography and campaign video. CAMPAIGN ART DIRECTION: Lisa Dotson CAMPAIGN PHOTOGRAPHY: Koto Bolofo VIDEOGRAPHER: Pablo Tapia-Pla STILL LIFE/BTS PHOTOGRAPHY: Lewis Mirrett STYLING: Tony Irvine MODELS: Lukas Nelson, Margo Price, Devon Gilfillian & Pamela Tick